Put your brand on the picnic blanket
Every June, millions of people plan a picnic. As a partner, your brand is part of that planning: on air, in the news and on this site.
Why it works
- Nine days, two weekends, with International Picnic Day and Father’s Day inside the week. That gives partners several news moments, not one.
- A proven media story. Past partners have had their spokespeople on up to 63 radio stations in a single campaign (Seabrook, 2015).
- A natural fit for summer food, drink and outdoor brands. Picnics are where people try new snacks, drinks and kit.
Past partners
- Kettle Chips (2010)
- Burts (2011)
- Pom-Bear (2014)
- Pork Farms (2014)
- Oloves (2014)
- Seabrook (2015)
- Mercure Hotels (2016)
- Sistema (2016)
- Fields in Trust (2016)
- BerryWorld (2016)
- Delouis (2017, 2018)
- Mrs Elswood (2017, 2018)
- FareShare (2018)
Three ways to partner
Prices on request. One Official Partner per category.
| Level | What it includes | Places |
|---|---|---|
| Official Supporter | Your logo and a short profile on this site, a mention in the week’s news release, and the right to say you support Picnic Week. | Up to 6 |
| Official Partner | Everything above, plus category exclusivity, a page of your own on this site, your spokesperson booked for interviews on radio, podcasts and online media, and a competition run with your products. | 4: savoury and snacks; bakery and sandwiches; drinks; picnic gear and outdoor kit |
| Headline Partner | Everything above, plus “Picnic Week with your brand” on all materials, your research launched as the lead news story, and first refusal for next year. | 1 |
A charity partner each year
We offer one charity a free place each year. FareShare and Fields in Trust have both taken part.
Food and drink brands
Partnerships are at brand level, so they work within the UK rules on advertising foods high in fat, salt or sugar.
Talk to us about 2027
Tell us about your brand and category and we’ll come back within two working days.